How many people can name a Gieco spokesperson?
We see advertising design every day in and out. You can't drive on the highway or sit at a bus station without seeing an ad meant to inspire you to act on a product or idea. There is no shortage of ads, the trouble is finding one that you can identify with, and really notice. Standing out is the difficult part. As the global market shrinks with the ever growing reach of technology the need for that eye catching graphic becomes more and more valuable to a business.
Standing out is about more than a bold statement. Like poster design, you need all the design elements to work together in order to gain success.