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Apparel design is one of the most different forms of design. Although it can be used to convey a message, it is not necessarily as important as the mindset of the buyer. The consumer is trying to find something that will appeal to them, in a personal way.
The best apparel design creates something that is both totally exclusive, yet appeals to a large group of people. It can be something as simple as finding a niche market, or just finding words or patterns to make a general statement.