kristen costello

Good website design will be easy to understand and navigate, helping potential customers find what they need and taking you one step closer to making a sale or getting in touch. It will need to create trust, make sense and allow people to find what they need quickly and easily - while doing what you want them to do. You only get one chance to make a first impression. If your website is awkward, clumsy or confusing, that’s the impression visitors will have of your business. Is it possible to erase that perception? Sure, over time. But why start out five steps behind? After all, your website is yours – everything about it, from the navigation to the color scheme to the menu options is completely decided by you. It’s one of the few business success factors totally within your control.

A website’s design will make the site visitor decide whether to stay and take action or leave - it’s as simple as that.